Isabel Guarch perfectly represents the spirit of #Em, since she herself is a true Empress, heiress of a breed of enterprising women, like her mother, who gave her that fighting spirit that has given her the recognition in her homeland and she now intends to export the spirit of her collections beyond the Balearic Islands. #BEGOLD is the name that the event was given, which took place on February 1st, aimed to present to the fashion press and bloggers from the capital, a sample of some of the emblematic collections from the designer. All of the storytelling, based on the roots of the Mallorcan and Balearic culture, is seen empowered by the gold that covered all the catering prepared by the chef from the Barceló Emperatriz.
Gold served as a thread throughout the presentation, since Isabel Guarch jewellery aims to pamper you, as do the rays of the Majorcan Sun on the skin. Gold is a way to retain that feeling on the skin. Therefore, the Emperatriz hotel developed an exquisite catering in gold for a breakfast, in which macarons and small sweets became jewels that rival with the collections on display and that turned the event into a highly Instagramable one.
In the event, we rely on the representatives of different written specialised media press, as well as in?uencers and bloggers of the Madrid capital, that helped to spread word of the event. Also, who had gone to support Isabel in her first presentation to the press of Madrid, one of the empresses by her own merits, Sara Ramis, the Marketing Director of Barceló, as well as Quique Diaz, the communications Director of Pretty Ballerinas, the Mascaró Group and Carmen Dominguez, Director of the Emperatriz Hotel who was our host and made us feel at home.
Naturally, representatives of different specialized media from written press and fashion magazines, attended the breakfast, as well as in?uencers and bloggers of the capital. To all of them and to those who could not be present but who were there in one form or another, we want to give them our thanks for all of their support, not only in the event but for all they are contributing to spread the word of the brand Isabel Guarch beyond our island: Carolina Machin (designer of Taneke touched), as well as to recognized journalists and in?uencers such as Sara Trueba (editor of the Glamour magazine) , Gabriela Naeve (collaborator of Telva), Paula Pascual of B&Class, Adriana Andecoechea's of Dirigentes, Eugenio Marcos from the blog The Luxonomist, Abigail Campos my magazine, Carmen Olalla (collaborator of Vanitatis.com and Woman Madame Figaro), and in?uencers such as Ricmary from @Chic addict, Virginia from @Cover couple, Ana Pérez from @anappll, Maria from @ Mariatresm, Angela from @Befashionable, as well as to the staff from our communications agency in Madrid , Between. To all, thank you for making it possible and for helping spread the feeling of the Majorcan Sun on our skin through Isabel Guarch jewels. See you soon.