The #Palma collection event.
They were 7 days and 3 presentations on 2 Islands to present our new collection entitled #Palma.
A play on words between the name of the hometown of the Majorcan designer and the palm tree, whose sinuous profiles have served as a starting point for the design of the pieces but that, at the same time are symbolizing the idea of Palma an open city,a melting pot of cultures and coexistence of calmness and harmony; a small nod to tourism and a way of welcoming all who come annually to our island, as tourists and as residents.
We started on Monday 5th of June at the new Purobeach Illetas. Despite the rain, we present, in scoop, to press and inﬂuencers, the collection, at a breakfast that went from being an experience to an intimate breakfast at one of the new and privileged spaces in the beachfront Puro Illetas.
Thanks to all who came, and at the end of the morning we left the sun behind and not only metaphorically.
A moment of the presentation with the bloggers and inﬂuencers: Mercedes Fuentes Simón, Pernilla Danielsson and Joanna Cybulski (left).
On Wednesday the day came for the special #Palma event in the same place and environment but this time with a bright sky and an enviable sunset.
Isabel was surrounded by clients and trusted friends who could not miss the presentation of a collection that sums up a life time of the island, as was the idea of the quality of the making of process as much as the design but also intending to be a tribute to her hometown: Palma.
Surrounded by images of the shooting of the collection, which we have enjoyed with clothing designer resident in Deià, Sybilla. One of those stunning designs in green, was what Isabel wore during the event, as well as the star pieces of the Palma collection: a necklace of onyx, from which hangs 3 Balearic Island palm leaves, as well as a pair of gold earrings with an asymmetrical hanging chain.
The Olympic swimmer, Melani Costa, was one of the many incredible women who did not want to miss the chance of being part of this Isabel Guarch occasion.
As well as the beautiful Ylona Novackova, Mariana Chacón, Mireya Becerra stunning in her pink jumpsuit, and as well as the very elegant Helen Cummins and Emma López.
(Left) Paula Domenech with a group of friends, amongst them was Tina Nadal. (Right) Maria Juan de Setmenat, radiant as always with Maria Eugenia Alcover who came with Isabel Socias and Maria de Lluc Martorell.
The journalist and fashion blogger, Gemma Muñoz Briseño, Antonio Sánchez, from El Corte Inglés and Isabel Guarch.
To top off the experience, a pop-up store was mounted inside the enclosure so that, in addition to be able to see, touch and try all the pieces from the #Palma collection, you could acquire some of the latest creations for this summer 2017.
A successful event and hosting of this collection, just like the rest of Mediterranean collections the designer has brought to the market since 2005,and which has the vocation to become timeless.